Last last month we learned that new mom Jessica Simpson signed a deal with Weight Watchers to become their newest celebrity spokesperson. Altho the terms of the deal have not been officially confirmed, I think it is safe to say that Jessica was paid handsomely by the brand to appear in an advertising campaign and lose weight. Out of the blue, Jessica posted a message on her official Twitter profile letting everyone know that Weight Watchers isn’t pressuring her to lose weight … which seems odd since they are paying her reported millions to do just that. Hmmm.
Just so everyone knows…Weight Watchers hasn’t put ANY pressure on me! I’m trying to be as healthy as I can be for myself and I feel great!
Now, I honestly believe that Jessica (or her people, rather) is smart enough to work out an endorsement deal where she isn’t legally forced to lose weight … but let’s be real here … of COURSE Weight Watchers is paying her and wants her to lose weight because they want to use her (and the rest of their celebrity spokespeople) as an example to others that their weight loss system works. I have NO PROBLEM with celebrity signing endorsement deals, in fact, I applaud any person who can get a deal like this … but I do bristle at the notion that Jessica Simpson is trying to make people believe that she is losing weight for herself and not because Weight Watchers is paying her as a spokesperson (it would be easy for her to pay Weight Watchers as a customer to lose weight “for herself”). That’s not to say that Jess doesn’t want to lose weight/get healthier but it feels extremely disingenuous to imply that she is losing weight all on her own and Weight Watchers is just paying her millions of dollars for fun. As a celebrity spokesperson, one who is paid exorbitant amonts of money, I would rather Jessica just fulfill her endorsement requirements and be open about her affiliation with the company she is working with. We know she is being paid to endorse and lose weight by Weight Watchers … it’s no big. While the company may not be “pressuring her” per se, they are most definitely paying her to lose weight.
Source: http://feedproxy.google.com/~r/pinkisthenewblog/~3/JTLMfE8xUUc/
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